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Friday, March 16, 2007

Talent agencies

There was little overall movement among the 15 largest talent agencies in Los Angeles County, with 11 firms holding their respective positions, including the top six.

But as is typical in the agency business, there were lots of comings and goings--most of it involving top-ranked Creative Artists Agency, which recruited several prominent agents from No. 2 William Morris Agency, No. 3 International Creative Management Inc., No. 4 United Talent Agency and No. 6 Endeavor Agency LLC.

The 15 largest agencies reported a combined 941 L.A. County-based agents, up 2.3 percent over the past 12 months. As for rankings, the Gersh Agency and Innovative Artists Talent & Literary Agency Inc. flip-flopped at Nos. 7 and 8, respectively. The Broder-Webb-Chervin-Silber Agency, No. 10 this year, and Abrams Artists Agency, No. 11 this year, also swapped spots.

BEVERLY Hills-based CAA remained the largest talent agency in Los Angeles County for the fourth consecutive year. The agency added 20 L.A.-based agents over the past 12 months, bringing its total to 220 agents.

CAA also signed up numerous clients, including Angelina Jolie, Will Ferrell, Hilary Duff, Sofia Coppola, Lindsay Lohan, Tony Hawk, Kate Winslet and Cate Blanchett. They join a roster that includes Tom Cruise, Steven Spielberg, Tom Hanks, Nicole Kidman, Brad Pitt and Julia Roberts. Its marketing department has added Starwood Hotels & Resorts Worldwide Inc. and Song Airlines, operated by Delta Air Lines Inc.

CAA will move its headquarters into the new 2000 Avenue of the Stars complex in Century City. The facility is expected to be ready by fall 2006. CAA was founded in 1975 by a group of former William Morris agents and now employs 597 people in its Beverly Hills office. It currently has four offices worldwide, including its newest office, in Beijing, that was opened during the past year. It also has offices in New York and Nashville.

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